The acronym UX seems to be all the rage on the Internet, but in reality, the success of any product, brand, or business idea depends almost entirely on the thoughts and perceptions a customer has when interacting with it.
Looking at it from the perspective of a UX agency in San Francisco, the success of any digital marketing strategy is based on creating a great UX for the visitors who interact with your website every day.
For this reason, today we want to share with you some key points that will help you provide your customer with the kind of memorable experience that will ensure new leads in the conversion funnel.
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Defining User Experience
UX has been defined in many ways, mainly because today user experience is essential to all products and services that people interact with.
However, the acronym UX originated in the context of technology to explain the degree of satisfaction a person feels after interacting with a digital product.
This might remind you a bit of our article on user interface or user interface, but in reality, the interface is only a small part of everything that makes up the overall customer experience.
What is the difference between UX and UI?
User interface or interface design is just one of many elements that are related to user experience. If the design of the site is clean, intuitive, and aesthetic, it will add positive moments to the user experience. But if the site does not have valuable content, does not meet the needs of the client, and becomes a business card, it will most likely not generate an optimal experience for the user.
What are the main characteristics of UX?
Next, we want to look at the 3 main characteristics or qualities that define UX. This will help you understand the underlying principles better, so:
1. UX covers the way a user perceives a system or service
Digital products, such as your business websites or the e-commerce site from which you sell products, are virtual (not physical) places where users perform a series of tasks to achieve a goal.
To the extent that these processes or tasks are easy to perform, provide an appropriate response, and inspire trust in the user, the level of perceived experience will be positive, resulting in more leads and new customers.
2. Good UX consists of a set of disciplines
As we said above, UI is just a small branch of user experience that also consists of platform web design, information architecture, content marketing, on-page SEO, animation, and communication or technical support channels.
It is now known that all actions taken in the digital world are closely related to the user experience and affect the company’s branding for better or worse, depending on how they are perceived.
3. It’s an ongoing process to achieve a UX that works for your target audience
Creating an optimal experience for your users is something that requires constant research to know how to change the approach and even implement new technologies.
There was a time when being in phone books was the way to create a good user experience. However, having chatbots optimized for real-time customer service is the safest way to ensure an adequate experience for your target audience today.
Elements that should always be present in the user experience
In general, UX will vary depending on its purpose, target audience, and the type of design that integrates the digital product. However, there are certain elements that should always be present when evaluating user experience, according to UX and UI design agency like Dworkz, namely:
Persona of the buyer
A buyer persona or target audience is what defines the needs and profile of the end user of a digital product. Remember that your business website is a digital product, so it must meet the needs, wants, and type of communication that your niche market requires.
Usability
Usability is another element that focuses on how easy and effective the user’s interaction with the platform is when performing the necessary actions to achieve their goals. This is important because overloaded and confusing interfaces often turn users off.
Utility
When we talk about usefulness, we mean the perception that a user has about achieving their goals. For example, a scanner will be only as useful as the number of documents, photos, or visuals it can convert from physical paper to a digital file.
Desirability
This is probably the most subjective moment of UX, because it does not refer to a specific action, but to the sensory perception that the user has regarding the aesthetic design of the product. For example, a well-known company was the one that used this element best, making its apple logo associated with quality, sensuality and performance.
Why do you need a good user experience?
Optimizing the UX of your business will allow you to generate a higher level of satisfaction for your visitors, which is expressed in:
- More leads;
- Customers who become promoters of your brand;
- Attracting new customers;
- High percentage of loyalty;
- Better promotion from person to person;
- Positive opinions and reviews that increase the authority of the brand;
- Better web positioning.
This is used by most businesses and also by the UX and UI design firm like Dworkz to provide the best browsing experience for people on the internet.
Conclusion
UX acts as a cascading effect in all interaction processes that the user establishes with the various communication channels offered by your business. For this reason, profiles such as Community Manager, PR Digital, Web Writer, Graphic Designer and Web Designer have such a degree of importance in the world of digital marketing.
If you don’t know how to conduct this type of research, want to scale your business, or simply don’t understand why you haven’t closed a sale yet, you can always turn to teams of professionals who will help you conduct user experience research on your website to improve the customer experience when interacting with your brand.
