IT experts from Avenga explained how Salesforce protects your data from hackers

A CRM system greatly simplifies business management. However, not only the convenience of working with data depends on its choice, but also their security. One of the best CRM systems today, Salesforce, offers advanced solutions to protect your information from hacker attacks. Understanding how this protection is ensured will help you assess how well it can safeguard your business.

Regarding Salesforce security, we collaborated with IT specialists from Avenga, a company providing salesforce customization services, who have successfully implemented over 100 Salesforce projects.

Brief introduction: what is Salesforce?

Salesforce is not just a customer database management program; it is a vast platform that helps companies better interact with customers, manage sales, and marketing campaigns. The CRM system assists businesses in storing all customer and potential buyer information in one place. This means that every company employee can see the history of interactions with the customer, their preferences, and past purchases.

Key features of Salesforce

The key features of Salesforce include: 

• Customer database management: storing customer data and automating routine tasks;
• Analytics and reports: powerful tools for analyzing information to understand which strategies work and which do not;
• Marketing and campaigns: tools for creating, managing, and analyzing the effectiveness of marketing campaigns;
• Customer service: tools for quickly processing customer requests.

Advantages of using Salesforce

• Flexibility and adaptation to the needs of any business;
• Scalability: the platform is suitable for both small businesses and large corporations. As your company grows, there will be no need to change the system;
• Convenience in operation: Salesforce allows working with data anytime and on any device;
• Security: as we have mentioned, Salesforce offers advanced technologies to protect data.

Key security principles in Salesforce

Salesforce builds its security system using a complex set of measures that protect data at all levels — from servers to user applications. This starts with careful control of the physical security of data in data processing centers and includes protection against unauthorized access on the internet. Salesforce employs the latest advancements in data encryption to secure information. The company also regularly updates its systems to counteract new threats and attack methods, making security one of Salesforce’s top priorities.

Data encryption in Salesforce

Encryption can be likened to the principle of a safe. Salesforce employs complex algorithms to transform customer data into code that cannot be read without a special key. In Salesforce, data is encrypted not only on servers (for example, when customer information is stored in a database and not transmitted anywhere) but also when this data is sent over the internet (for example, when you enter customer information through a web form). This protects the information from any “intruders” who may attempt to intercept and read it.

Authentication and access management in Salesforce

Authentication verifies whether a user is indeed who they claim to be. In Salesforce, this is done through two-factor authentication.

Furthermore, the CRM access management system allows regulating which employees can view or modify various pieces of information. For example, a sales manager may view data on clients in their region but not have access to information about the company’s finances. This helps protect data from external threats and properly organize internal operations.

Monitoring and threat detection in Salesforce

Salesforce constantly monitors everything happening within the system. This allows for quickly detecting any suspicious activities, including unusual logins or non-standard data requests. If the system detects anything unusual, it attempts to protect the data, such as temporarily blocking the account or requiring additional user identity verification.

Incident response process in Salesforce

When a potential threat is identified in Salesforce or a security breach occurs, a well-organized incident response process is triggered. First, the security team analyzes the issue to understand what exactly happened and which data might have been affected. Then, they take measures to stop the threat and restore the system’s normal operation, such as closing the vulnerability exploited by the attacker.

Afterwards, the team works to minimize potential damage, informing affected clients and assisting them in protecting their data if necessary. A detailed incident analysis is also conducted to understand how to improve security systems and prevent similar situations in the future.

It can be said with certainty that by choosing Salesforce for your business, you gain a powerful and reliable tool for customer management. With advanced encryption, authentication, and monitoring features, Salesforce guards your information.

Threat response and ongoing security system improvements provide an additional layer of protection, making Salesforce one of the safest CRM solutions on the market. This confidence in security allows you to focus on growing your business while being assured that your valuable information is securely protected.

However, to fully utilize all the capabilities of this platform, it’s important to configure and integrate the system correctly. In this case, outsourcing companies specializing in Salesforce implementation and support come to the rescue. Avenga, for example, offers deep knowledge and experience in Salesforce customization, helping you optimize processes, increase system efficiency, and significantly enhance security levels. Turning to professionals ensures the proper functioning of the system and peace of mind regarding the safety of your data.