An important task is to motivate the targeted action and keep the attention of users. Therefore, it is not enough to write an expert and useful article with the necessary SEO parameters to increase your conversion multiple times. The first thing to do is to find a proxy seller, and then think of the top marketing techniques for your site.
Emotions in Content
Don’t be afraid to use emotions in SEO texts for online stores. It is not the product itself that is important to people, but what it gives: a sense of security, self-importance, and self-confidence. Consumers buy emotions.
To evoke an emotional response, in an article for a product category, you can use:
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- metaphors;
- comparison;
- allusions;
- personification;
- hyperbole.
The main thing is not to overdo it, do not confuse emotions and “free” writing style. It is impossible to overload the user with unnecessary information and to use verbs and adjectives in excess.
Use of Values
People are interested in people. If you touch on life values in the text and show examples of how exactly the product improves one or another area of a person, you can get feedback.
Creating Associations
A brand is to a large extent the association that inspires trust in consumers. A few category articles on the site will not create associations, but they can be stepping stones on the way to building a strong brand.
That’s why people choose an iPhone instead of an Android smartphone and prefer to eat at McDonald’s instead of the nearest diner.
Why? Apple, McDonald’s – brands.
To create associations:
- use a single tone of voice;
- be honest with consumers and do not exaggerate the company’s achievements and the value of the product;
- keep in touch with the target audience and take into account their wishes. This can be done using comments under the category text;
- publish content on a regular basis.
Building associations is a long-term process that produces long-term results.
Optimum SEO Parameters
Technical terms of reference (TTR) for categorized articles are drawn up by SEO specialists or web project owners after completing search engine optimization courses and acquiring the necessary knowledge and skills. One of the main requirements of the TT is the presence of a list of keywords in the content. You should not use search queries, if they harm the readability and quality of the text, this is reflected in its performance.
The beginning of the article is a description of the problem
From the first lines, the user should understand that he will find a solution to his problem here. The most common mistake is to start the SEO text for an online store with a description of the relevance of the topic or to make long introductory offers.
In the introduction, as well as in the text as a whole, avoid clichéd phrases and introductory constructions such as “to date”, “as is known”, “common fact”, etc. In most cases, the visitor to your online store does not care if this product is popular or not. And you will not attract the attention of a potential client with obvious facts.
If the user went to the page, he is looking for products presented in the category. Therefore, it is better to immediately write why he needs them and why you should pay attention to this assortment.
After writing the text, be sure to re-read it, remove everything superfluous, and tighten the indicators. Use special services for the verification and, if possible, work in tandem with the editor.
