Levi’s Data Breach: 72,000+ Customers’ Data Exposed

Levi Strauss & Co., a renowned American clothing company, has disclosed a significant data breach affecting over 72,000 customers.

The breach occurred on June 13, 2024, and was discovered on the same day.


The compromised data includes personal identifiers such as names, which were exposed due to a vulnerability exploited by cyber attackers.

The breach has impacted 72,231 individuals, including 75 residents of Maine.

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Notification and Response

According to the Office of the Maine Attorney General reports, Levi Strauss & Co. promptly notified affected customers electronically on June 21, 2024.

Despite the severity of the breach, the company has not offered identity theft protection services to the affected individuals.

The notification emphasized the importance of vigilance and recommended that customers monitor their accounts for suspicious activity.

The company has also provided a detailed notice to Maine residents, outlining the breach’s nature and the steps to mitigate its impact.

Company’s Commitment to Data Security

Levi Strauss & Co. has reiterated its commitment to data protection and privacy.

The company’s privacy policy and security measures are designed to safeguard consumer information.

The executive leadership team receives regular updates on data privacy and security, and all employees are required to undergo mandatory annual information security training.

Despite these measures, the recent breach highlights companies’ ongoing challenges in protecting sensitive customer data from increasingly sophisticated cyber threats.

The breach at Levi Strauss & Co. is a stark reminder of the vulnerabilities in the digital age and the critical need for robust cybersecurity measures to protect personal information.

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Divya is a Senior Journalist at Cyber Security news covering Cyber Attacks, Threats, Breaches, Vulnerabilities and other happenings in the cyber world.